In today’s competitive and interconnected world, personal branding has emerged as a game-changer for professionals across various industries. It’s no longer enough to rely solely on skills and qualifications; building a strong personal brand has become essential for unlocking career opportunities and establishing oneself as a unique and influential voice.
Defining Personal Branding
Personal branding encompasses the intentional process of shaping and promoting an authentic professional identity. It involves identifying and highlighting your strengths, values, expertise, and the value you bring to the table to differentiate yourself from others in your field.
How to Define your Brand
This requires a little bit of introspection evaluating your skills and the impact you have made in your roles. Getting feedback from your peers on how you are perceived provides a reality check on your perceptions. You then combine the above 2 into what you want to do and write a short blurb defining your brand and update your resume to highlight those themes from your roles.
Eventually, it boils down to intent (i.e wanting to do this) and iterating to refine your draft. This can be a running document that you update once or twice a year